Overview
Bloomberg BusinessWeek: 2010 Media Summit New York
The Premier International Conference on Media, Broadband, Advertising, Television, Publishing, Cable, Mobile, Radio, Magazines, News & Print Media and Marketing.
Keynote Speakers: (Joint Appearance on Thursday, March 11th)
Janet L. Robinson
President and CEO, The New York Times Company
Arthur O. Sulzberger, Jr.
Chairman, The New York Times Company
Publisher, The New York Times
For Additional Information, please visit the main Media Summit website.
Agenda
Registration Opens
Welcome & Introduction
Keynote Speaker Address
Workshops & Sessions
Super Sessions
Session A
The Economics of Media: 21st Century Strategy for Content, Technology, Monetization & Global Reach
Session B
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Media in Transition Workshop
Session A
The Technologies of Change: News-Readers, PCs, Tablets and Mobile Devices
Workshops & Sessions
Super Sessions
Session A
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Session B
The Broadband Economy: Video, Communications, Personalization, Social Media, Content, Lifestyle and Advertising Ecosystem
Media in Transition Workshop
Session B
Legal Issues: Traditional Media Transitions to New Media
Workshops & Sessions
Super Sessions
Session A
Global Media and Advertising: The Transition - TV, Broadband, Mobile and Social Media
Session B
The Television Ecosystem: Cable, Telco, High Definition, Broadband, Mobile, Satellite - Defining the Future of Entertainment and Communications
Media in Transition Workshop
Session C
Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities
The End-of-Day Keynote Address
Media in Transition Workshop
Session D
Digital Money - Virtual Currencies: Experimenting and Developing a Micropayment Economy
End-of-Day Reception
Evening Dinners (Sponsored Events)
Breakfast Keynote Hosted by J.P.Morgan
State of the Media Industry
(please note: seating is limited)
Summit Welcome and Introduction
Keynote Speaker Address
Workshops & Sessions
Super Sessions
Session A
The Changing Face of Media and News: The Power, The Influence and Mass Consumer Reach Vs. The Challenge of the Technology and the Economy
Session B
Media, Entertainment, Technology and Money: Funds, Mergers, Acquisitions, Takeovers and Targets
The Future of Advertising Track
Session A
Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR
Workshops & Sessions
Super Sessions
Session A
Freemium – Free Vs. Pay - The Conundrum of Content Monetization – Addressing the Economics of Abundance
Session B
The Smartphone Economy: Apps, Devices, Commerce, Video, Music & Consumer Obsession
The Future of Advertising Track
Session B
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games
Workshops & Sessions
Super Sessions
Session A
iPhone Apps and Mini-Apps as the Next Platform: Advertising and Commerce in Mobile, Social Media & Broadband
Session B
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
The Future of Advertising Track
Session C
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User
Workshops & Sessions
Super Sessions
Session A
Defending the News and Media Industries: Restructuring, Recovery and Technology – the Role of the Media Industry, Wall Street, Government and Non-Profits
Session B
Strategic Relationships: TV, Broadband, Advertising and Devices – All Video All the Time
The Future of Advertising
Session D
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Summit Adjorns
Participants
To view a list of this year's speakers, please click the line above.
Corporate Sponsors

Details
Venue Location:
McGraw-Hill Building
1221 Avenue of the Americas
New York, NY
Map
(located on 6th Avenue between 48th & 49th Streets)
Summit Materials from 2009:
Program Flip-Book
Video Clips from the Media Summit
For Additional Information, please visit the main Media Summit Website.

past
present