BusinessWeek 2010 Media Summit New York

March 10th - 11th, 2010
McGraw-Hill Building | 1221 Avenue of the Americas, New York, NY

Overview

Bloomberg BusinessWeek: 2010 Media Summit New York

The Premier International Conference on Media, Broadband, Advertising, Television, Publishing, Cable, Mobile, Radio, Magazines, News & Print Media and Marketing.

Keynote Speakers: (Joint Appearance on Thursday, March 11th)

Janet L. Robinson
President and CEO, The New York Times Company

Arthur O. Sulzberger, Jr.
Chairman, The New York Times Company
Publisher, The New York Times


For Additional Information, please visit the main Media Summit website.

Agenda

DAY 1| Wednesday, March 10th, 2010
08:15 am

Registration Opens

09:00 am

Welcome & Introduction

09:15 am

Keynote Speaker Address

10:45 am

Workshops & Sessions

Super Sessions
Session A
The Economics of Media: 21st Century Strategy for Content, Technology, Monetization & Global Reach

Session B
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms

Media in Transition Workshop
Session A
The Technologies of Change: News-Readers, PCs, Tablets and Mobile Devices


12:30 pm

Workshops & Sessions

Super Sessions
Session A
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience

Session B
The Broadband Economy: Video, Communications, Personalization, Social Media, Content, Lifestyle and Advertising Ecosystem

Media in Transition Workshop
Session B
Legal Issues: Traditional Media Transitions to New Media


02:15 pm

Workshops & Sessions

Super Sessions
Session A
Global Media and Advertising: The Transition - TV, Broadband, Mobile and Social Media

Session B
The Television Ecosystem: Cable, Telco, High Definition, Broadband, Mobile, Satellite - Defining the Future of Entertainment and Communications

Media in Transition Workshop
Session C
Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities


03:45 pm

The End-of-Day Keynote Address

Media in Transition Workshop
Session D
Digital Money - Virtual Currencies: Experimenting and Developing a Micropayment Economy


05:00 pm

End-of-Day Reception

Evening Dinners (Sponsored Events)

DAY 2| Thursday, March 11th, 2010
07:30 am

Breakfast Keynote Hosted by J.P.Morgan

State of the Media Industry

(please note: seating is limited)


09:00 am

Summit Welcome and Introduction


09:15 am

Keynote Speaker Address


10:45 am

Workshops & Sessions

Super Sessions
Session A
The Changing Face of Media and News: The Power, The Influence and Mass Consumer Reach Vs. The Challenge of the Technology and the Economy

Session B
Media, Entertainment, Technology and Money: Funds, Mergers, Acquisitions, Takeovers and Targets

The Future of Advertising Track
Session A
Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR


12:30 pm

Workshops & Sessions

Super Sessions
Session A
Freemium – Free Vs. Pay - The Conundrum of Content Monetization – Addressing the Economics of Abundance

Session B
The Smartphone Economy: Apps, Devices, Commerce, Video, Music & Consumer Obsession

The Future of Advertising Track
Session B
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games


02:15 pm

Workshops & Sessions

Super Sessions
Session A
iPhone Apps and Mini-Apps as the Next Platform: Advertising and Commerce in Mobile, Social Media & Broadband

Session B
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale

The Future of Advertising Track
Session C
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User


03:45 pm

Workshops & Sessions

Super Sessions
Session A
Defending the News and Media Industries: Restructuring, Recovery and Technology – the Role of the Media Industry, Wall Street, Government and Non-Profits

Session B
Strategic Relationships: TV, Broadband, Advertising and Devices – All Video All the Time

The Future of Advertising
Session D
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting


05:00 pm

Summit Adjorns


Participants

Partial List of 2010 Media Summit Speakers

To view a list of this year's speakers, please click the line above.

Corporate Sponsors


Details

Venue Location:

McGraw-Hill Building
1221 Avenue of the Americas
New York, NY

Map
(located on 6th Avenue between 48th & 49th Streets)

 


Summit Materials from 2009:


Program Flip-Book


Video Clips from the Media Summit


For Additional Information, please visit the main Media Summit Website.